Updates To Consider On Sensible Strategies “Your real goal should be to have a clear vision of what your identity is, and then push out content that best reflects that identity,” says Sinem, whose Instagram and Facebook posts portray an elegant and enviable luxury lifestyle to travellers that is, with her help, easily attainable. The travel agency owner also cautions against falling into the trap of overthinking one’s social media approach – a common misstep for entrepreneurs who are new to the practice. “If your posts are consistent, and authentically represent your brand, then people who are looking for the kinds of travel experiences you’re sharing will find you – and engage with you.” Sinem doesn’t mind admitting it: despite its growing popularity as a medium, she doesn’t post social media videos on her Instagram page. “When it comes to my brand, a photo can speak to the charm and character of a location or a place or experience well enough on its own,” she shares, adding th...
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